Fill Your RF/IPL Treatment Calendar
The proven patient acquisition system that helps dry eye specialists attract, educate, and convert high-value patients seeking relief from chronic dry eye symptoms.
How It Works
Transform Your Practice
Our specialized event system helps dry eye specialists like you fill treatment chairs with pre-qualified patients actively seeking RF/IPL treatments.
Increase Patient Volume
Our targeted marketing strategies consistently deliver 15-25 qualified patient prospects per event who are specifically interested in advanced dry eye treatments.
Pre-qualified Attendees
Stop wasting time with tire-kickers. Our screening process ensures event attendees are ideal candidates for RF/IPL treatments and ready to take action.
Complete Turnkey Solution
We handle everything from marketing and venue arrangements to follow-up sequences, allowing you to focus solely on connecting with patients.
ROI-Focused Approach
Our system is designed to generate immediate returns by converting attendees to treatment packages during or shortly after each event.
Advanced Patient Education
We provide clinically accurate presentation materials that explain complex treatments in terms patients understand, building trust and treatment acceptance.
Beat The Competition
Establish yourself as the premier dry eye specialist in your area while other practices struggle to fill their treatment schedules.
Start Filling Up Your Treatment Calendar With Patients Today!
Our Proven Process
Our tried-and-tested system takes the guesswork out of patient acquisition, delivering reliable results for dry eye specialists nationwide.
1. Cold Audience Approved Offer
Word-of-mouth business and referrals are how we all started in business. They are the easiest to turn into a sale. But what happens when you branch into the big leagues and start trying to scale?
With our proven offer strategy, you can...
Attract the patients you want to work with, and have them pay top dollar
Separate your practice from your competitors
Compete with the big fish in the big ponds
Increase the overall effectiveness and efficiency of your marketing
Patient Growth Machine™ Replaces:
High Ticket Programs & Courses, Expensive Agencies, Market Research Analyst, In-House Marketing Departments
2. Lead Generation Strategies
There are only so many ways you can generate new patients. Paid advertising is the fastest way to get the most eyeballs on what you sell and, if done correctly, yields the most ROI and is the easiest to scale.
With our lead generation strategies, you can...
Stop relying on word of mouth, inconsistent referrals, recording 100+ videos per month, or cold calling people that get mad and hang up on you
Launch paid ads that bring a consistent 3+ to 1 return
Optimize for the perfect volume of new customers and best quality leads
Patient Growth Machine™ Replaces:
Funnel Builders, Graphic Designers, Web Developers
3. Optimize Your Ad ROI
Once your ads are running, you or someone else must manage them regularly. But you need to know how that should be done. You don’t want things going sideways when you are spending money on ads, and at the end of the day, it’s your business.
With our ad buying process, you can
Have the proper attribution structures in place, dial in your pixel, identify problems and trends, and analyze performance to make the appropriate adjustments.
Rapidly deploy ad variations based on your top performing winners
Dial in your ads to maximize your marketing efforts
Patient Growth Machine™ Replaces:
Media Buyer, Conversion Rate Specialist, Lead Generation Specialists
4. Self-Booked Appointments
The journey from clicking on your ad to booking a call with your team should be optimized at every step. If not, you will have a very leaky funnel, which can be the difference between 1-2 sales appointments per day and 10-15.
With our self-booking process, you can
Book more sales calls with a custom-built online calendar
Have a professionally designed sales funnel do most of the pre-selling for you
Filter out the tire kickers who just want the cheapest price
Convert more leads into qualified sales appointments
Patient Growth Machine™ Replaces:
Sales Funnel Design Specialist and Conversion Copywriter
5. Lead Nurturing & Follow-Ups
Once your lead generation is dialed in, only about 30-60% of all the appointments booked will be self-booked appointments. The rest of your appointments should come from lead nurturing and follow-up. These elements are essential for the success of your advertising campaigns and can mean the difference between losing money on ads and achieving a 3-5X return on investment. The money is in the follow-up!
With our lead nurturing and follow-up strategies, you can...
Have the exact follow-up cadence that has been tested and refined over the past 15 years
Stop sending basic follow-up messages that repel prospects away and start using messaging that acts with human persuasion tendencies
Use the correct mix of automation and human interactions to maximize conversions and stop shooting yourself in the foot by overusing AI
Patient Growth Machine™ Replaces:
Follow-Up Consultants and Nurture Sequence Copywriters
6. Solve the Show Up Problem
No-shows can be devastating to any sales process. At the end of the day, you need more qualified conversations (with the right people) to close more deals and scale your practice. And if you’re spending all this time and money on marketing and lead generation, you want to take as many calls from the appointments you’ve booked as possible.
With our show rate strategies, you can...
Understand the two main reasons why prospects don't show up to appointments
Have all of our best performing strategies in place, customized precisely for your business
Double, or even triple, your show rates once you have the process dialed in
Patient Growth Machine™ Replaces:
Sales Consultants and Conversion Rate Specialists
7. Optimize Your Close Rate
So, how do you consistently and predictably close at a high rate? Fair warning: closing cold traffic is much more difficult than closing someone from a referral or word of mouth. They have no idea who you are and are extremely skeptical. You will no longer be able to rely on your reputation and personality to close deals. You now need closing skills.
With our cold closer training, you can...
Understand the main limiting factors on why people don't buy, and how to overcome them
Learn how to compartmentalize and tackle objections as they come
Increase revenue and eliminate wasted time by effectively closing as many sales as possible
Patient Growth Machine™ Replaces:
High Ticket Sales Coaches and Sales Training Courses
Start Filling Up Your Calendar With Qualified Appointments Today!
What's Included
The Complete
Digital Marketing Solution
Focus on what you do best — running your practice — while we handle all the complexities of digital marketing.
🧠
Strategic Planning
We analyze your practice goals, location demographics, and competitive landscape to develop a customized event strategy optimized for your specific market.
🎯
Targeted Marketing
Our proprietary campaigns target ideal RF/IPL candidates within your service area using multiple channels proven to reach chronic dry eye sufferers.
🎟️
Seamless Event Execution
We manage all logistics, from venue selection to event materials, creating a professional atmosphere that builds trust and credibility.
📊
Compelling Presentation
Our evidence-based presentation template educates patients about their condition and positions RF/IPL as the definitive solution they've been seeking.
💵
Conversion System
Implement our proven consultation booking process that naturally guides interested attendees to schedule treatment evaluations.
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Follow-Up Sequence
Our automated follow-up system ensures no prospect falls through the cracks, maximizing your return on each event.
FAQs
Frequently Asked
Questions
What exactly do you do?
To put it plainly: we help dry eye specialists grow through digital marketing. Think of us as a partner in your business that will come in and haul your marketing and sales efforts over and build you a well-oiled machine. We will bring you in a consistent stream of patients so you never have to worry about where your next sale is going to come from again.
How are you guys different?
The fact that you're here checking out our website means you're probably looking for the right solution to help you scale your practice. You can take the "Do It Yourself" approach and cobble together a bunch of tactics and strategies you find on Youtube.
Or...
You can trust us, and our years of experience, to do it for you.
We don't just focus on running your ads. We help you with all of the steps that come after the lead is generated. We like transparency, so that's why we laid out our exact process in the "Our Process" section above.
We build all of your assets that you need to turn clicks into patients. Then we give them to you so you own 100% of everything. Then, we help you dial it in by running your ads and managing your CRM.
This way, everything is built for you to keep if we were to get hit by the proverbial bus.
What types of companies do you work with?
We work with eye care professionals who either offer dry eye specialty treatments, or eye care professionals who are considering offering specialty treatments but want to make sure if they make that leap, they can effectively monetize their treatments.
Ideally, you're at the point in your business where you're ready to scale and looking for a consistent way to bring on new patients profitably.
How long does it take before I start seeing results?
That varies. Most clients see a positive ROI after their first event. It really boils down to how prepared you are to follow our process.
All of our clients know this is something they need, and we do our best to set realistic expectations up front based on your business and services offered.
How much time should I expect to invest in this?
If you truly want to scale your dry eye treatments rapidly, plan to invest at least 2-3 hours per month dedicated to working this system.
As things get dialed in, it may be more, it may be less.
We've found that the clients with the best results make the decision to go all in. As with anything in life, you get out what you put in.
If you don't feel like you have the time, then growing your practice may not be in your best interest.
We are coming in to overhaul your lead generation and sales department. This will require you and your team's involvement. Have an open mind and get ready to do some work.
How technical do I need to be?
Can you work a computer?
Can you get on a zoom call?
Can you use an online CRM?
If so, you're right on track and have nothing to worry about.
95% of the tech will be set up by our team. We'll need a few simple things from you like some login information, but we'll be the ones doing the technical dirty work.
What are you waiting for? More Patients are only one discovery call away!
Patient Growth Machine™ is powered by Ascension Agency Consulting, Inc and we are a full-service digital marketing agency that helps eye care pros grow their dry eye specialty treatment revenue. If you're serious about growth, get in touch: Book a Discovery Call
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